Why Your Paid Media Agency Should Own Your Pixels (and How It Pays Off)
Discover how handing pixel ownership to your media agency unlocks sharper targeting, instant issue detection, and stronger ROAS. This post exposes the hidden costs of orphaned pixels and shows the one-team model that keeps your ads—and revenue—safe.
Building a Custom Rank Tracker: When API Costs Drive Innovation
When faced with prohibitive API costs for custom rank tracking through tools like SEMrush, we decided to build our own solution that captures organic rankings, AI overviews, local pack data, and related questions from localized SERPs. Beyond cost savings, this custom approach solved a critical client experience problem by consolidating all reporting in one platform instead of forcing clients to navigate between multiple tools. What started as an internal cost-cutting measure has evolved into a potentially transformational solution that we're considering offering as a standalone product to help other digital marketers facing similar challenges.
Google is about to delete your Google Analytics data.
Google is deleting all Universal Analytics properties and the data they contain on July 1, 2024. Learn how to preserve your historical data from UA.
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