We fuel growth by pairing data with human intelligence.
Our analysts and performance marketers turn your data into decisions about where to spend and what to change, then work with you to make those changes.
PAZ at a glance
2019
Founded
20+
Team size across the United States and Canada
100%
Independently owned and operated
60+
Clients served in ecommerce, fitness, healthcare, pet care and B2B industries
Our story
Paul Zwicker started PAZ in 2019 as a side business while he worked full-time at Nike. His first projects were Google Tag Manager and Google Analytics implementations. Paul went full-time with PAZ in 2024, when it was clear his time was the only thing limiting the company’s growth.
Analytics is still at the center of how we work. We've since added paid media, email and lifecycle, SEO and GEO, data engineering, strategy and creative. We have been bootstrapped from the start. Every new client to date has come through a referral or word of mouth.
Today the team is 20+ people, full-time and contract, working remotely across the United States and Canada. We also work with agency partners who bring PAZ in for any of our services. As PAZ grows, every engagement still has to meet the standard our clients expect. We build skills inside the team and bring what we learn into client work.
How we work
Data is a business tool. It should never be a barrier to growth.
- 01
We measure the whole business.
We build data warehouses, dashboards and custom analytics that connect channel results to business outcomes. Budget decisions rest on data instead of instinct.
- 02
We work where the results are.
We work across channels to find what performs for each client. When we see an opportunity outside our scope, we recommend it.
- 03
We own the wins and the misses.
We report what the data shows, including what did not work. We take responsibility for and learn from the results either way.
- 04
We grow when our clients grow.
We measure success by our clients’ growth. That focus is why many of our clients have worked and grown with us for years.
Our team
Real people. Rare expertise.
A remote team of specialists in analytics, paid media, SEO, GEO, lifecycle marketing and data engineering. The people at PAZ read the data and decide what to do next.
Paul Zwicker
Founder and Chief Executive Officer
Texas
Travis Caldwell
Chief Operating Officer
Montana
Jim Franken
Director of Data and Analytics
Wisconsin
Tu-Hien Le
Director of Digital Marketing
Florida
Franklin Lowe
Paid Media Manager
California
Oscar Tu
Digital Marketing Analyst
California
Cari McKenzie
Operations Manager
Florida
Taylor Stone
Project Coordinator
Florida
Karsten Ziche
Sr. Digital Marketing Strategist
Colorado
Our team agreement
We’re never done.
Learning from each other, finding a new way forward, saying the hard thing, investing in the lives we build outside of work, lifting the people beside us and growing into the team we’re capable of being.
Our values
Exploration
Curiosity is our compass.
Coachability
We seek feedback, not applause.
Balance
Whole people do better work.
Transparency
Honest work, honest conversation.
Join our team
We are remote-first, with team members across the United States and Canada. Full-time team members get profit sharing, unlimited PTO, generous holidays and other benefits, plus quarterly Lab Days: protected time to explore a new idea for PAZ and present it to the team.
Get in touch