Organic search that compounds month over month.
We help brands show up in organic search and AI answers when people are ready to buy or visit, with AI visibility tracked alongside rankings.
What we do
PAZ is a search engine optimization (SEO) and generative engine optimization (GEO) agency for ecommerce, healthcare, fitness and B2B companies, franchises and multi-location businesses. Our SEO services cover technical SEO audits and fixes, content mapped to target keywords, and local and multi-location SEO with Google Business Profile management and location pages. GEO, also called answer engine optimization (AEO) or AI SEO, applies the same work to AI search, with content, structured data and tracking built for visibility in tools such as Google AI Overviews, Google AI Mode, ChatGPT and Gemini. Monthly reporting shows rankings, AI visibility, organic traffic and the revenue organic search produces.
Technical SEO
Audits of crawling, indexing, site speed and structured data, with each fix made by our team or written up as specs for your developers.
SEO content
Pages and articles mapped to what your customers search, built to rank over time.
Multi-location SEO
Location pages, Google Business Profile management and citation programs for franchises and brands with many locations.
AI search (GEO)
Generative and answer engine optimization: content, structured data, product catalog data and off-site authority, tracked for visibility in AI search tools such as Google AI Overviews, Google AI Mode, ChatGPT and Gemini.
How we work
We tie every SEO task to revenue we can measure.
- 01AuditReview technical health, content, rankings and AI search visibility against competitors.
- 02Map and planMap target keywords to every page and location, with a prioritized roadmap of the work.
- 03BuildEvery month we publish content or hand you briefs, make on-page changes and handle technical fixes. When a fix needs your developers, we write the spec.
- 04ReportReport rankings, AI visibility, traffic and revenue monthly, next to a log of every change and enhancement.
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of making a brand’s content easy for AI search tools such as Google AI Overviews and ChatGPT to find, understand and cite. It builds on SEO with direct answers on each page, structured data, and mentions on the sites those tools draw from.
How is GEO different from SEO?
SEO aims for rankings in the list of search results. GEO aims for mentions and citations inside AI-generated answers, which often appear above those results. Most of the work overlaps, since technical health, useful content and structured data help both. GEO adds tracking of how often AI answers mention or cite the brand.
How do you measure GEO results?
PAZ tracks a fixed set of prompts that matter to the brand in AI search tools such as Google AI Overviews, Google AI Mode, ChatGPT and Gemini, and records how often each answer mentions or cites the brand. Those results are reported monthly next to AI referral traffic in GA4, rankings, organic traffic and the revenue organic search produces.
Is answer engine optimization (AEO) the same as GEO?
The terms overlap. Answer engine optimization (AEO) began as work to win direct answers such as featured snippets and voice results. Generative engine optimization (GEO) focuses on answers written by AI tools. PAZ runs them as one program because the same content, structured data and tracking serve both.
Does PAZ make technical SEO fixes, or do our developers?
Either. PAZ documents each technical recommendation with the steps to fix it. When PAZ has access to the site or CMS, the team makes the changes directly. When a client’s developers own the code, PAZ writes the specs, answers questions and tests each fix after it ships.
Other services
Paid Media
Search, social, programmatic and CTV, managed to ROAS and CAC targets.
Analytics & Reporting
GA4, pixels, event tracking and reporting, set up so every report matches.
Email & Lifecycle
Email, SMS, loyalty and subscription programs that grow customer lifetime value.
Data Engineering
Warehouses and pipelines that bring business data together for reporting and AI.
Strategy & Creative
Ad creative, email design and brand strategy, all planned with media.
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