Lifecycle marketing that keeps customers coming back.
We plan and run email, SMS, loyalty and subscription programs as one lifecycle strategy, from the first signup to the repeat order.
What we do
PAZ is an email and SMS marketing agency that runs lifecycle and retention marketing for ecommerce, healthcare, fitness and B2B companies. Our programs reach customers before they buy and keep working after they do, using automated flows, campaign calendars, segmentation, and loyalty and subscription strategy. We build in Klaviyo, HubSpot, Salesforce Marketing Cloud and Postscript, or in the platform a company already uses. Every program starts with an audit of the system in place and is measured on repeat purchases and incremental customer lifetime value.
Lifecycle strategy
A lifecycle plan that starts at signup and covers every stage after, built on purchase and engagement segments and measured on customer lifetime value.
Automated flows
Welcome, browse abandonment, abandoned cart, post-purchase and win-back flows, built in Klaviyo or your current platform.
Loyalty and subscription
Loyalty programs and subscription offers that give customers a reason to order again, planned with every email and SMS send.
Campaigns and deliverability
A monthly calendar of email and SMS campaigns, with sender authentication and list hygiene that keep each send out of spam folders.
How we work
We measure every program on customer lifetime value.
- 01AuditWe review your flows, segments, deliverability and repeat purchase data to see why customers come back after the first order and how we can bring more of them back.
- 02Plan the lifecycleMap each stage from first order to repeat customer and decide where email, SMS, loyalty and subscription offers fit.
- 03Build and sendClean up segments and rebuild the flows with the most revenue at stake. Then build, test and schedule each month’s campaigns with your team.
- 04ReportTrack revenue per send, repeat purchase rate and customer lifetime value in daily reporting. Review results with your team throughout the month.
What does an email marketing agency do for an ecommerce brand?
An email marketing agency plans, builds and runs a brand’s email and SMS program. For ecommerce brands, PAZ runs that program across the customer lifecycle: automated flows such as welcome, abandoned cart and post-purchase, a monthly campaign calendar, segmentation and list health, and loyalty and subscription offers. Results are reported as revenue per send, repeat purchase rate and customer lifetime value.
Which Klaviyo flows should an ecommerce brand set up first?
Welcome, abandoned cart, browse abandonment and post-purchase flows usually have the most revenue at stake, followed by win-back. PAZ audits existing flows first and rebuilds them in order of revenue impact.
Do you only work in Klaviyo?
No. PAZ builds in Klaviyo and also works in HubSpot, Salesforce Marketing Cloud, Postscript and other email and SMS platforms. A company does not need to switch platforms to start.
What is lifecycle marketing?
Lifecycle marketing plans the messages and offers a customer receives after the first purchase, based on how recently and how often that customer has bought. It ties email, SMS, loyalty and subscription programs to one strategy and measures them on customer lifetime value, the total a customer spends with the brand over time.
Why does an ecommerce brand need a loyalty program?
A first order usually costs far more to win than a second one. A loyalty program gives customers a reason to come back, through points, tiers or member perks, and shows the brand who its best customers are. PAZ plans loyalty with email and SMS so rewards, reminders and offers all work from the same segments.
What happens after the audit?
The audit ends with written findings on flows, segments, deliverability and repeat purchase data, ranked by the revenue at stake. PAZ then proposes the next phase, usually rebuilding the highest-value flows and setting up the lifecycle plan. The first phase has a fixed scope. Clients see the findings before committing to ongoing work.
Other services
Paid Media
Search, social, programmatic and CTV, managed to ROAS and CAC targets.
Analytics & Reporting
GA4, pixels, event tracking and reporting, set up so every report matches.
SEO + GEO
Technical, content and local SEO, plus visibility in AI answers.
Data Engineering
Warehouses and pipelines that bring business data together for reporting and AI.
Strategy & Creative
Ad creative, email design and brand strategy, all planned with media.
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