Creative and media run on the same plan.
We plan creative and media together. Our team and partner agencies produce ad creative, email design, copywriting and brand strategy under one engagement.
What we do
PAZ is a performance creative agency that starts every brief from campaign data. We pair brand strategy and positioning with creative: ad creative for Meta, Google and TikTok, email design, copywriting, and photo and video production. Each new ad variation goes through structured creative testing in market. The strongest versions guide what we produce next.
Brand strategy
Brand positioning, messaging and audience research that the media plan builds on.
Performance ad creative
Static, video and motion assets for Meta, Google and TikTok, sized and versioned for each platform. We also brief and acquire user-generated content (UGC).
Email design
Email templates and campaign design for Klaviyo or your current email platform.
Photo and video
Photo and video ad production through our partner network, scoped to what each channel needs.
How we work
Performance data shapes every creative brief.
- 01BriefWrite each brief from performance data and brand goals, with the hypotheses to test.
- 02ProduceCreate assets with our team or a partner agency once you approve the brief.
- 03TestLaunch variations and measure them in market.
- 04RefreshRefresh assets on a set schedule for each channel, or sooner when results change.
What is creative strategy?
Creative strategy decides what an ad or campaign says, to whom and in what format, based on audience research and performance data. At PAZ, creative strategy is planned alongside media and briefed from what is working in each channel.
What is performance creative?
Performance creative is ad creative built and judged by measurable results such as conversion rate and cost per acquisition. Assets are produced in variations, tested in market and replaced as their results decline.
Does PAZ produce creative in-house?
PAZ writes the strategy and briefs and produces ad creative, email design and copy with its team and partner agencies. Photo and video production runs through the partner network.
Other services
Paid Media
Search, social, programmatic and CTV, managed to ROAS and CAC targets.
Analytics & Reporting
GA4, pixels, event tracking and reporting, set up so every report matches.
Email & Lifecycle
Email, SMS, loyalty and subscription programs that grow customer lifetime value.
SEO + GEO
Technical, content and local SEO, plus visibility in AI answers.
Data Engineering
Warehouses and pipelines that bring business data together for reporting and AI.
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